888 Casino Sister Sites
Five brands share this owner, and they are not interchangeable. Here is who actually sits behind them, which licence each one runs on, and how to check any of it yourself.
Who actually owns 888 Casino
The parent is evoke plc, listed on the London Stock Exchange and known as 888 Holdings until it renamed in 2024. Gaming operations run out of Gibraltar, principally through Cassava Enterprises (Gibraltar) Limited, and the group's brand portfolio includes 888sport, 888poker, William Hill, Mr Green and 777 Casino.
The detail that matters more than the org chart is how the licensing is split. In the UK, for example, those brands sit under three separate operator entities — 888 UK Limited, WHG (International) Limited and Mr Green Limited — all rolling up to the same parent. Common ownership does not mean a common licence, a common wallet, or a common self-exclusion.
So "sister site" is a claim about ownership and nothing else. Anyone telling you a sister site will honour your verification, your loyalty tier or your exclusion is guessing.
Why New Zealand players go looking for alternatives
A payment method is missing
The most common reason by a distance. Usually solvable without switching — see the payments page first.
Payouts feel slow
Nearly always the method rather than the brand. A sister site paying by card will be exactly as slow.
A different game mix
A legitimate reason. Sports, poker and casino brands in this group genuinely have different libraries.
A second welcome offer
It works, but it is the weakest reason. Another account means another verification and another set of terms.
The five genuine sister brands
These are the brands that share the parent company. Anything not on this list is a competitor being marketed to you as a relative.
888sport
The group's sportsbook. Same parent, different product entirely — if you want betting rather than pokies, this is the one.
888poker
One of the longest-running poker rooms in the group. Separate account, separate balance, its own tournament schedule.
William Hill
Acquired by the group in 2022. The biggest name on the list and the one with the most distinct platform of the five.
Mr Green
Acquired in 2019 and still run through its own operator entity. Its own casino library and a noticeably different style.
777 Casino
The closest relative in look and feel, sharing a good deal of platform DNA with the 888 casino product.
Not a sister site
Any brand outside evoke plc. Shared software, a similar name or a similar layout proves nothing about ownership.
Licence checker
Pick a brand to see the operating entity, the regulator that actually licenses it, and its position under New Zealand's new regime. Every entry links to a public register you can read yourself.
Registers you can search yourself
Read this before you trust any "NZ licensed" badge. New Zealand's own regime is brand new. The Online Casino Gambling Act 2026 took effect on 1 May 2026, regulations followed on 3 July 2026, and the Department of Internal Affairs is working through a staged process for up to fifteen licences that began with expressions of interest in late July 2026. Full implementation is not expected before 2027. Until DIA publishes a register of licence holders, a New Zealand licence number is something no operator can show you — so a site displaying one is displaying something else.
Same platform, different owner
A second category confuses almost everyone: sites that look and feel similar because they license the same software, run the same game suppliers or use the same payment processor, while belonging to a completely unrelated company. Recognising the same lobby layout or the same slot list tells you about the supplier, not about who holds your money.
The distinction is not academic. Ownership determines who is accountable if a payout is disputed, whose complaints process applies, and which regulator you escalate to. Platform similarity determines none of that.
The test is one step long. Open the site's footer, find the operating company name and its licence, and check that name against the regulator's register. If the footer does not name an entity and a regulator, that is your answer.
The five compared
All under evoke plc. None of them share your account, your verification or your self-exclusion.
| Brand | Main product | Operating entity | Shared account? | Best for |
|---|---|---|---|---|
| 888 Casino | Casino and pokies | Cassava Enterprises (Gibraltar) | No | The core casino library |
| 888sport | Sports betting | evoke plc sportsbook | No | Betting rather than gaming |
| 888poker | Poker | evoke plc poker | No | Tournaments and cash games |
| William Hill | Sports and casino | WHG (International) Limited | No | Breadth and brand recognition |
| Mr Green | Casino | Mr Green Limited | No | A different casino library |
| 777 Casino | Casino | evoke plc casino | No | The closest feel to 888 |
Then vs now
| Area | How it was | How it is now |
|---|---|---|
| Parent company | 888 Holdings plc | evoke plc, renamed in 2024 |
| Group size | 888 brands plus Mr Green | William Hill added in 2022, six brands in total |
| NZ regulation | No regime; offshore sites served NZ freely | Online Casino Gambling Act 2026 in force since 1 May 2026 |
| Licences | Nothing to apply for | Up to 15 DIA licences, staged process from late July 2026 |
| Serving NZ | Open to anyone | Non-applicants must stop from 1 December 2026 |
When a sister site is the wrong answer
You are trying to get around a self-exclusion
Then a sister site is exactly the wrong move, and the fact that it technically works is the problem rather than the solution. Exclusion applies per operator licence, so opening an account at a sibling brand undoes the protection you set up. If that is where you are, use a bank-level gambling block — Westpac NZ and Kiwibank both offer one — and talk to the Problem Gambling Foundation. Free, confidential, no judgement.
Your withdrawal is slow
Switching brands does nothing. Card payouts take three to five business days everywhere because that is the card network, not the operator. The fix is the method, covered on the withdrawal times page.
Your deposit was declined
A bank-side block follows you to every gambling merchant, sister site or not. Diagnose it first — the declines section walks through the order to check things in.
The site simply will not load
That is an outage, not a reason to open an account somewhere else. The status page has a sixty-second diagnostic.
Sister site questions
Who owns 888 Casino?
The brand sits under evoke plc, the London-listed company formerly called 888 Holdings. Its gaming operations run out of Gibraltar through Cassava Enterprises (Gibraltar) Limited, and the group also owns 888sport, 888poker, William Hill, Mr Green and 777 Casino.
What are the genuine 888 Casino sister sites?
Five brands share the same corporate parent: 888sport, 888poker, William Hill, Mr Green and 777 Casino. They are sister sites in the ownership sense. They do not all sit on one licence or one platform, and in the UK alone they are split across three separate operator entities, so treating them as interchangeable is a mistake.
Do the sister sites share a wallet or an account?
No. Each brand keeps its own account, its own balance and its own verification. You will complete ID checks separately at each one, and a bonus claimed on one does not affect eligibility on another.
Can a self-exclusion at one sister site cover the others?
Not automatically, and this is the single most important thing on this page. Self-exclusion applies per operator licence, and these brands are spread across several. If you exclude yourself for genuine reasons, do it separately at every brand in the group and use a national scheme or a bank-level gambling block as well.
Does 888 Casino hold a New Zealand licence?
Not yet, and neither does anyone else in the ordinary sense. The Online Casino Gambling Act 2026 came into force on 1 May 2026, with regulations following on 3 July 2026, and the Department of Internal Affairs is issuing up to fifteen licences through a staged process that began with expressions of interest in late July 2026. Until DIA publishes its register, any site claiming to be New Zealand licensed is ahead of the facts.
What happens to offshore casinos in New Zealand from December 2026?
From 1 December 2026 a provider that has not applied for a New Zealand licence is required to stop conducting online casino gambling here. Implementation is being phased and the regime is not expected to be fully operational until 2027, so expect the list of brands serving New Zealand to move around over the next year.
Are sister sites a good way to claim a second welcome bonus?
It works, because each brand runs its own promotions, but it is a weak reason to open an account. You take on another verification process, another set of terms and another balance to keep track of. Pick a sister site because it does something better, not because there is a second sign-up offer attached to it.